In this article I will share my vision of what a best ecommerce platform should look like. It is based on well-known facts and my subjective opinion: even in the evaluation of site administration systems personal impressions play a role, although the emphasis will be on the functional advantages and disadvantages.
OpenCart is a good free option for creating an online trading platform. This administration system is initially focused on the work of online stores. The platform has just a huge worldwide community, so it is constantly improving. Many free modules have been developed for it, which cover almost 100% of online store requests, there are also paid modules.
The main disadvantage of the system is the difficulty for beginners. If you have no special knowledge in programming and site administration, or if you are just started working at all, it will be hard to understand OpenCart. With this task can handle freelancers: OpenCart – a very popular CMS for the online store, and the stock exchanges of freelance there are always willing to work with it. If you do not want to pay, then you should take the time and learn to work with this platform.
Ecommerce Platform Magento is an open source e-commerce engine. Magento is a solution for creating large projects. Using the engine to run a store with a hundred products is inefficient: it is difficult to master, and the cost of development is significantly higher compared to other popular CMS. This is especially true for runet, where problems with documentation and integration with e-commerce services are added to everything else.
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The system’s strength is its abundance of built-in tools for online trading management. However, disadvantages in some cases turn out to be so significant that they completely offset Magento’s advantages. But to understand what the Ecommerce Platform can be used for, first it is necessary to get acquainted with it more closely.
Magento is a flexible system which, as a basic package, offers tools that are only available on other Ecommerce Platform after the plugins have been installed. Therefore, her choice to create a store is justified. On one engine you can run several sites. They will have a common database and managed from a single interface.
WordPress is another well-known free Ecommerce Platform and other types of sites.
At the same time, pure WordPress cannot be an online store, but to solve this problem there is a free open source plugin WooCommerce.
This plugin adds to the platform everything that an online store needs:
- Shopping Cart
- Product pages
- Checkout page
Online store on WordPress
If you are going to make an online store on WordPress, you can’t do without WooCommerce. This system in general and the plugin in particular has a large active community and just a lot of information. But in addition to WooCommerce you will have to put some more plugins that will perform tasks that WordPress cannot.
- Yoast SEO or All in One SEO Pack – for SEO Promotion
- Contact Form 7 – to create and configure contact forms
- Antispam Bee – for blocking spam in forms and comments
- Autoptimize, WP Super Cache or PageSpeed Ninja – to accelerate the site by caching, compressing the weight of images, optimizing CSS and JS code.
This is a list of plugins that I would recommend for installation when developing a website. Yes, there are quite a lot of them, but that’s how WordPress works: the system gives only basic capabilities for creating a site, and for their extension you choose paid and free plugins right in the admin:
WordPress is suitable for a small online store with 1000-2000 products. If there is more, there will be problems with speed. It will be necessary to allocate separately the expert who will support uninterrupted work of a site.
Another disadvantage – there is a chance to install too many plug-ins, so the site will be long loaded, work with it will be difficult. Also do not forget that the CMS itself and plugins are frequently updated, which is good in itself, but you should not forget to install these updates.
This is a free open source Ecommerce Platform from France. PrestaShop knows everything that an online store needs. Directly you can specify a bunch of characteristics for products, and the user can filter it all on the site as he needs it.
There are also SEO options (meta tags, SEO-Friendly URL, 301 redirects) and tools for client retention. You can easily manage your client base and create email messages for it about different promotions or birthdays.
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PrestaShop has its own store of paid and free modules, with which you can expand or complement the functionality of the engine.
The main disadvantage of this Ecommerce Platform is that if the store a lot of products, PrestaShop creates a heavy load on the server, so you need to choose a more powerful hosting
A new generation web service for complex site management and efficient interaction with clients.
This cart platform is interesting first of all for professional users – webmasters and developers of client websites, not designers and marketers. To use its features, you need to have a solid technical background: it is a specific system, not much like anything else. The control panel is logical, well structured, but it will be difficult for beginners to interact with it.
Set of features
Finished packages partially organize the control panel configuration per user, defining a set of features. However, at least basic concepts in coding are needed for use. It is not a children’s cozy sandbox, and a serious system for the development of powerful online stores, corporate sites, large blogs and other sites in this spirit. Determined newcomer, of course, over time will be able to understand, but in general, this Ecommerce Platform is oriented to professionals.
The system is good for all experienced developers: quality templates, a large number of widgets, plug-ins and applications for installation, including free, advantageous wholesale rates, 24/7 technical support.
What disadvantages can be identified:
• Almost all templates are paid and cost a decent amount of money. Besides, customization of templates without coding is scarce.
• The system is very complicated for beginners.
• Some paid plugins allow you to work with features that should be nicely initially and for free.
Among the above Ecommerce Platform or designers for online store there is no gradation from leaders to outsiders, the list is made in random order. All these platforms in the same degree it is possible to recommend for creation of Internet shop, simply in each case it is necessary to consider features of systems, their advantages and lacks. The choice is always yours.